An AdsB4 ad is a Flash Video (FLV) or Rich Media Flash (SWF) ad embedded directly within a Flash Browser Game (Click here for details on ad formats).The ad plays at the start of a web browser game during that waiting time while the game is loading.

Here's what one looks like:

While the ad is being shown the player can click on the ad to be taken to the advertiser's website in a new browser window. Choosing this action will stop the ad and continue loading the game or jump directly to the game's title screen if it is ready. The video ad streams instantly from our ad servers and can be changed on the fly to match the target audience viewing the game. The example above shows an extended FLV video file. A typical AdsB4 is usually 15 seconds long.