Maybe not as much as you think. Because quality game content engages players for a much longer period than your average 30 second video bite, players don't really mind. Anyway, most of our ads are more entertaining than watching the word 'LOADING...' blink across the screen - with our system your game is loading in the background while the ad is playing.

Also, games are a different animal when compared to video clips published on the Internet. The reason you don't see video pre-roll ads on sites like YouTube is that many clips are only a few minutes in duration (and of dubious quality!), so consumers wouldn't stand for a 15 second pre-roll ad before that type of content. The games we've selected for our Network often engage players for hours, so a 15 sec ad for a free, quality game is a fair swap.